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From
: The DIY Packaging Diva
already
know that people tend to judge a
book or product by it's cover. Can you tell me what
gets your customers' attention first and draws them to your
merchandise? The
Packaging, that's what...
It's a well-known fact that
the use of attractive packaging on products increases the
proportion of customers activity such as sales, interest, mail list
sign-ups, and the amount of time spent browsing whether it's a website,
retail establishment or farmer's market. Having appealing packaging can
make the difference between 3 sales a month and 100 sales a month...
By
using professional looking packaging on your products you increase
the trust and credibility your
visitors/customers have in you and in your product.
Because your items look more professional you
convert more browsers into buyers, and more visitors into repeat
customers. You convert more. You sell more. You increase the number
in your bottom line. You earn more money.
Recent studies have proven the
fact that most people considering the purchase of a product visit
the particular page or store of the item four times before making
their actual purchase. In this case, the packaging elements
of your products is a vital factor in helping them make a decision.
A great visual experience will help convince the most skeptical
of buyers to give your product a try.